Customer discovery is important because it helps you build a product or service that truly meets the needs of your target market. Learn how to go through the customer discovery process and how to use your findings effectively.

We will cover the interview process. Interviewing is a critical aspect in customer discovery. Interviewing target personas is one of many ways to validate assumptions about pain points and that these are in fact the right target personas. Use interviews to discover and learn, NOT to validate your opinion or pitch.

SPEAKER
Del Mackey is the founder of Peak Innovations Group LLC, dedicated towards helping organizations find their commercial pathway. Del has over a decade of experience in the SBIR/STTR programs, where he worked both as part of a small business seeking funding and in another capacity as part of an SBA funding program helping hundreds of businesses go after these opportunities. Del brings this expertise to bear at Peak, focusing on proposal creation support, market exploration and reporting, and funding opportunity matching. Del has a BIS from National University and an MBA from New Mexico State University.